With over 20 years of experience in financial services, Jane Purnell is a trusted expert in delivering tailored, practical advice, particularly in the specialised area of Self-Managed Super Funds (SMSFs). As Director of Holzworth Partners, Jane helps individuals, families, and businesses grow and protect their wealth through strategic planning, SMSF structuring, retirement solutions, and tax optimisation.

Jane is passionate about simplifying complex financial matters and giving clients the confidence to take control of their financial future. Her strong track record in SMSF advisory, combined with a deep understanding of tax and lending, makes her a go-to adviser for those wanting to invest with purpose and clarity.

Academically accomplished, Jane holds an MBA, a Bachelor of Psychology in Business, a Diploma and Graduate Certificate in Financial Planning, a Certificate IV in Finance and Mortgage Broking, and is a graduate of the IPA Program. She is a Fellow of the Institute of Public Accountants (IPA), a Fellow of the UK’s Institute of Financial Accountants, and a Member of the Finance Brokers Association of Australia (FBAA).

Jane actively champions ethical standards across the industry and currently serves as President of the IPA Queensland Division Advisory Committee (DAC). She’s also the Responsible Manager of AFSL licensee Continental Wealth Pty Ltd and an Authorised Financial Adviser and Credit Representative.

At Holzworth Partners, Jane leads with integrity and innovation, transforming how SMSF advice is delivered through the smart use of outsourcing and AI.

Outside work, Jane enjoys rural life with her husband and cattle dogs, drawing inspiration from the land and her connection to community.